FYFFES FORAY INTO FUNGI
Fyffes has bought Canadian firm Highline Produce, moving into the North American Mushroom market. Highline is the market leader in Canada and US customers represent 35 % of annual revenues. Fyffes making a departure from its banana, melon and pineapple business entering the mushrooms sector. David McCann Chairman of Fyffes has said that the Highline acquisition “ Fits perfectly with Fyffes strategy.”The price tag for the acquisition is also interesting - with Highline valued at CAD $145 million or €97.7 million.